PARK RIDGE, Ill. (Wireless Flash) -- Bigger isn't necessarily better anymore when it comes to breast implants.

That's the titillating news from Chicago-area plastic surgeon Sam Speron, who is predicting that many women who will undergo breast augmentation this year will opt for smaller sizes than patients have in previous years.

Dr. Speron says people are getting tired of the overinflated "pornorific" boob sizes that have been standard issue from surgeons since "Baywatch" hit the pop culture scene in the 1990s.

In his words, "People are done with that Pam Anderson big breast look."

He predicts many of his patients will only jump up one to two cup sizes with surgery this year, averaging a B to small C in their final size.

Dr. Speron says the trend is driven by the desire to look more natural, as well as an interest in cultivating a classic Hollywood look "a la" Lauren Bacall or Grace Kelly.

Current role models for the look include modest-bosomed actress Nicole Kidman.